An Untapped Market
نویسنده
چکیده
The current female donor base consists of three segments: those who have benefited from the advances in women's athletics in the post-Title TX era, those athletes from the pre-Title TX era, and those who may have never par6cipated in sports or attended the ins6tuLion, but are interested in college athletics. In all three of these market segments, athletic departments need to fully appreciate the potential of women not only w a resource for monetary donations but also as volunteers for special events and annual drives.
منابع مشابه
An Untapped Resource: Patient and Public Involvement in Implementation; Comment on “Knowledge Mobilization in Healthcare Organizations: A View From the Resource-Based View of the Firm”
This commentary considers the potential role of patient and public involvement in implementation. Developing an analytical thread from the resource-based view of the Firm, we argue that this involvement may create unique resources that have the capacity to enhance the impact of implementation activity for healthcare organisations.
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